Durkheim s Theory Of Social Facts - 1741 Words

One of the central premises of Durkheim s theory is grounded in the concept of social facts. According to Durkheim, social facts are, â€Å"ways of acting, thinking, and feeling that are external to individuals and exerts control over them.† Essentially, these social facts are external to an individual and exists independently of a single person. These social facts exist in the networks of interaction between people, making them harder to notice, until a person goes against them at which point they are meet with consequences, sanctions and regulation. Social facts coupled with collective consciousness, which consist of the shared norms, beliefs and values of a society, creates a sense of solidarity among a society and eventually to a reality†¦show more content†¦Despite the fact that western countries prohibit sweatshops and are collectively against poor working conditions, child labour, and poor wages on a domestic level and therefore resist, they still contribute by participating in trading practices with these sweatshops in other countries. Another distinguishing aspect of an organic solidity is the emphasis on individualism, especially in western societies. The emphasis is placed on the individual which fuels into consumerism, and their lack of society on a larger scale. The emphasis on consumerism only furthers the agenda and financially support these sweatshops, which doesn’t necessairly benefit everyone equally. Durkheim s argument of solidarity is closely linked to the division of labour. Durkheim defines division of labour as a method of production that produces interdependency between individuals. An organic solidarity society, the specialization of jobs means that an individual can’t survive alone. The introduction of globalization makes this society more complex as the defining factor that makes a organic solidary society is the moral/ dynamic density, which is the number of people in a society and their degree of interactivity between them. Within a globalized world dynamic density is increasing which introduces a more competitve market creating a natural driver for society toShow MoreRelatedDurkheim s Theory Of Social Facts1071 Words   |  5 PagesQ) Critically evaluate Durkheim’s theory of ‘Social Facts’ and how might it be used for a study of contemporary society. In this essay, I will go on to examine Durkheim’s theory of social facts from his book and evaluate how might it be used in contemporary society, ‘The Rules of Sociological Method.’ Durkheim is one of the pioneers of the functionalism and is considered to be one of the founders of classic sociology. Durkheim states that the phrase ‘social facts’ commonly denotes almost every sociallyRead MoreDurkheim on Totemism1573 Words   |  7 Pagesï » ¿In order to truly assess the legitimacy of Durkheim s functionalist definition of religion, his notion of Social facts, (upon which his theory is constructed) must be examined. Durkheim advocated that amongst the reputable fields of biology, psychology and history, Sociology also warranted a specific focus. It was, for him: a sui generis something that had to be explained on its own terms. Sociology was not, for Durkheim, a field that should be susceptible to overlapping subject matter:Read MoreThe Theory Of History And Division Of Labor1091 Words   |  5 PagesThe Theory of History Karl Marx and Emile Durkheim are the great sociologists in this world; they give us many thoughts about the social theory and let us to learn how the society is. They both had described a theory of human history and division of labor. Despite some differences, Marx and Durkheim have concentrated on the emergence of modern capitalism especially with the rise of the modern system of division of labor and the evolution of market society. Their methods are developed through theRead MoreEmile Durkheim1131 Words   |  5 PagesEmile Durkheim, the world s first official Sociologist believes society is a complex structure in which each separate part is responsible for its own function for the benefit of the whole. This essay will explain how society can be both internal and external to human beings, also three characteristics of the social fact concept, and three of Durkheim s sociologically significant concepts. According to Durkheim, society comes in two forms: internal and external. Fi rst, the internal society formsRead MoreKarl Marx, Emile Durkheim And Max Webers Influence On Religion1727 Words   |  7 PagesThree theorists, Karl Marx, Emile Durkheim and Max Weber, are undoubtedly the fathers of modern sociology. â€Å"Nineteenth century Western Europe was pounded by pivotal forces of transformation. Politics, education, religion, communication science, art, and social life were being revolutionized.† (Mohseni 1994;85) Each with distinct views on society and religion, these sociologists are and their theories are significant especially in the field of society. Just as much as they play a major role in theRead MoreDurkheim s Theory Of Anomie1530 Words   |  7 Pages This essay is going to outline Durkheim s theory of anomie and use this to explore the importance of a sense of belonging in modern society. This exploration will be used in explanation of the causes of the modern phenomenon of youth joining gangs. Firstly, the work and focuses of Durkheim will be introduced. Secondly, his concept of anomie and relevant surrounding theories will be defined and explained. Thirdly, the impacts of anomie will be discussed. Next, anomie will be related to the senseRead MoreDurkheim And Weber s Theories Of Religion And Modernity962 Words   |  4 PagesEmile Durkheim and Max Weber are two prominent philosophers whose theories unequivocally differed on countless themes. The outlooks of Durkheim and Weber contrast however, their general message in which they attempt to convey are of similar ideologies. When examining Durkheim and the concept of sacred and profane, one would see how it parallels with Weber’s notion of enchantment and disenchantment. Their stances on religion correspond with each other and despite their distinct conceptual frameworksRead MoreMarx, Weber And Durkheim s Views On The Social1385 Words   |  6 Pagescore sociology theorists; Marx, Weber and Durkheim, they all had different opinions about how society funct ioned through the different types of relationships. Each theorists had a different perspective about â€Å"the social† and how that perspective presented it through society. Marx’s view on â€Å"the social† was focused on production relations and how the classes interacted with one another through that type of relationship (Marx 1844). Weber’s view on â€Å"the social† was focused on meaningful relationshipsRead MoreEmile Durkheim s Theory Of The Founding Fathers Of Modern Sociology841 Words   |  4 PagesEmile Durkheim, is known as one of the founding fathers of modern sociology. Durkheim has the theory that every individual in a community, is to born to live and then die. A Durkheimian definition of community is that it has propinquity, which means residential closeness. Also has a social network where everyone in the community all know each other. Finally, a Durkheimian community must include a collective consciousness, which is when the p eople in the community share the same understanding of rightRead MoreMax Weber And Durkheim s Views On Religion1250 Words   |  5 Pagesof beliefs and cultural systems that relate humanity to an order of existence. One of the foundations of religion is social orientation that in one way or another influence a society s social stability. Max Weber along with Emile Durkheim were very influential people in the course of social stability in the 19th century. Weber and Durkheim attempted to make comprehensible social changes, particularly in the aspects of religion of a society. Their perspectives on religion differ on some aspects

Nursing Study Guide Block 4 Final Free Essays

Study Guide for the Final Exam Here are the rules: please do not call me or email me questions about the study guide. I will answer questions about the study guide during the brief review before the exam itself. You cannot memorize the answers to the questions and do well on the exam- the questions are meant to stimulate thinking, not to be answers. We will write a custom essay sample on Nursing Study Guide Block 4 Final or any similar topic only for you Order Now Please remember to review the chapters on shock and MODS as there are questions on this content. 1. There are several ABG questions; remember these also include oxygen numbers so be prepared to determine oxygenation in addition to acid base PH: 7. 35- 7. 45 PCO2: 35-45 HCO3: 22-26 O2: 94-100 2. Review the care of the patient with pneumonia, including applicable nursing diagnoses and measureable outcomes Restrictive respiratory disorder: decreased lung expansion- low PaO2, decreased lung compliance, normal to low P/Q ration, shunt, respiratory alkalosis (blowing off co2, more bicarbonate) increased RR, TV smaller. SOB/cough, dyspnea=how many words can they say in one breath chest pain, fatigue, wt. loss, lung crackles, care: HOB 30deg, fluids to clear secretions, tidal volume–normal breathing 500mL Nursing dx: impaired gas exchange, ineffective breathing pattern, acute pain Outcomes: maintains adequate alveolar oxygen-carbon dioxide exchange, clears lungs of fluids and exudates. Demonstrates effective RR, rhythm, and depth of respirations. Reports control of pain following relief measures. . Review the treatment for TB (look in Lewis), including medications, length of treatment, evaluation of treatment plan, who is most likely to get TB infection, and side effects of the medications Medications: aggressive TB treatment: four drugs for 6 months, (INH, rifampin [Rifadin], pyrazinamide [PZA], and ethambutol) Newer: rifamycins, rifubin, rifapentine, first line for special situations Length of treatment: 6 months- 1 Year Evaluation of treatment plan: resolution of the disease, normal pulmonary function, absence of any complication, no transmission of TB, Most likely to contract: Asians have the highest TB rate, followed by Hawaiians and pacific islanders. African Americans are the highest rate inside the US. (45%) Higher rates of TB infections with patients with HIV infections Side effects of meds: alcohol increases hepatotoxicity of INH, monitor liver function. PZA may not be included in initial phase (due to liver disease or pregnancy) 4. Review the care of a patient with lung surgery, including chest tube management To keep lung inflated Drain fluid from interpleural space How do you know if collapsed lung: Blood gases, Chest X-ray, Vital signs, Color Air leaks – bubbling in water chamber: check your tubes for air leak make sure they’re always free of kinks. Don’t milk the chest tube (unless ordered). Continued bubbling = pneumothorax not resolved yet, Constant vigorous bubbling = air leak in system Should see tidaling if not attached to suction 100cc/hr. of drainage = call doc Determine if working correctly by: Monitor output, pain, breath sounds, assess patient breathing, auscultate, ABG, pulse ox (SPO2), skin/mucous membrane coloring, and respiratory effort Chest tube pain is common- give pain meds 7/10 5. Review heart failure: right-sided (acute and chronic), left- sided (acute and chronic), pulmonary edema, cardiomyopathy and management of the patients; remember to review the hemodynamic changes (and values) associated with right and left sided failure RIGHT SIDED HF: (FLUID RETENTION): Corpulmonale, systemic edema, neck vein distention, weight gain, fluid retention, Risk: COPD, hypoxia (pulmonary HTN), causes pulmonary vasoconstriction. CVP = increased; PVR = increased; SVR = increased; wedge = increased; contractility = decreased medication: nitroglycerine to decrease venous return, fix preload LEFT SIDED HF: (RESPIRATORY) DYSPNEA ON EXERTION, back up in lungs, pink frothy sputum, decreased O2 stat, increase RR. CVP = increased; PVR = increased; SVR = increased; wedge = increased; contractility = decreased HEART FAILURE: Usually starts out with one ventricle. Nitroglycerine, aspirin, O2, pericardial thump, Lasix, ACE, + inotrope, Class 4, transplant, symptomatic. ACUTE HF: Dig, Lasix, ACE, ARBS, Betas, Calcium Channel, Nitro, and Aspirin, compensatory mechanism is ok. CHRONIC HF: both ventricles can fail (left to right), Dig, Lasix, ACE, BETA, ARBS (if cough), calcium channel blocker, Primacore, compensatory mechanism makes it worse. 2 CLASSIFICATIONS OF HF: 1. Systolic: problems pushing volume out problem with too much afterload: HTN. TX: decrease SVR with dig, Lasix (diuretics), ACE. 2. Diastolic: problem with filling and getting blood in (Hypertrophic cardio) less room for blood TX: Beta blockers to reduce contraction or calcium channel then ACE. If you give them DIG it will kill them (will increase heart working too hard). PULMONARY EDEMA: hallmark: pink frothy sputum, Left- sided heart failure. Decreased albumin, decreased oncotic pressure, increased hydrostatic pressure. Dilated: Left vent is dilated (stretched out of shape) decreasing the ejection fraction. Vent is overstretched from CHF or chronic hypertension. Diagnose with chest X-ray: heart is BIG. TX: Dig, Lasix, Ace. Arrhythmias will increase mortality rate HYPERTROPHIC: L vent hypertrophy decreases the ability of the chamber to relax, decrease contractility (athlete, hereditary. ) TX: BB, CCB Constricted/restricted: normal size heart with decreased cardiac muscle compliance. Scarred= fibrosis, radiation, infection (rheumatic fever) control of volume overload is AGGRESSIVE: Ace, Diuretic, Dobutamine, Nitroglycerin/Nitropresside, exercise restriction . Review patho and management of COPD, especially related to acute respiratory failure. COPD: obstructive, exhalation problem, air flows in but then becomes trapped, teach pursed lipped breathing to improve FRC. Clinical manifestations: increased lung expansion, normal to increased TLC, decreased forces expiratory volume, increased functional residual capacity, decreased vital capacity, increased CO2, O2 sat-80-100, PaO2- 60 Best mask to use is vent mask, most precise O2 is delivered. Barrel chest- chronic hyperinflation of torso Corpulmonale, expiratory time, wheezing or rhonchi, A fib from chronic overuse of right ventricle TX: beta agonist/beta stimulant=dilates airway (epinephrine, albuterol) Anticholinergic bronchodilators, corticosteroids, mucolytic=thin out secretions, Mucinex or SVN mucomist, pulmonary vasodilators not common, prostaglandin E2, supposed to dilate pulmonary vessels but BP can plummet too. Nitrous oxide can temporarily improve pulmonary HTN but doesn’t improve outcomes Respiratory Failure: ALOC- confusion, restless. Nasal flaring, increased HR, increased BP, increased RR, increased depth, PVCs, Pulmonary Embolism=blue very fast, otherwise cyanosis is a late sign 7. Review management of patients on ventilators, including process of weaning and recognition of weaning failure AC – assist control: doing all the breathing for the patient. It’s providing Tidal volume and oxygen. For your unstable patient NO pressure support needed SIMV – synchronized intermittent mandatory ventilation: For weaning: Makes it easier for patient to take their own spontaneous breath. Tidal volume off and O2 on. Pressure support adjunct PEEP – positive end expiratory pressure, Keeps alveoli open by use of positive pressure. Increases FRC – air left in after exhalation. ARDS patient. Little bit of positive pressure at the end of exhalation. Use with SIMV or AC. Keep between 5-10, and not over How to cite Nursing Study Guide Block 4 Final, Papers

Marketing Supply Chain Network

Question: Task: Individual Research Report Assessment Details: At a minimum, your report must address the following issus: - A definition of the customers needs, wants, demand, product and market identified for the organisation - A discussion of the Orientation the company exhibits toward the market place - The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc) - Segmenting, targeting and positioning issues relating to the organisation. Answer: Introduction Nestle is a champion among the most comprehended relationships in the matter of sustenance in the branch of coffee products. Coffee capsules of Nespresso are a product made by Nespresso, a working unit of the Nestl Group, created in Lausanne, Switzerland. The Nespresso coffee capsules are one of the principal products of Nespresso, and they have a focal impact accessible. The company Nespresso is operating mainly in the market of coffee machines. The machines of Nespresso brew espresso and coffee from the coffee capsules or pods in bar machines which is a variety of pre-apportioned single-use urn of ground coffee beans with added flavors. Moreover, the company is also selling its coffee capsules and coffee machines in the international market. The company had strated its journey in the year of 1976. As stated by Bhatta, (2011) an employee of Nestl, invented, patented and introduced the Nespresso system. Now, it can be identified as one of the major companies in its target marker. As opined by Janiszewska Insch, (2012) needs can be designated as the as goods or services that are required. Needs are imperative for survival. However, on the other hand, the idea of want represents something different. As mentioned by Tapp Spotswood, (2013) wants are goods or services that are not necessary but that we desire or wish for. In the case of Nespresso and its products, the company has utilized the want of the potential customer. The products of the company are typically upscale and of the best quality. Moreover, coffee can be identified as a lifestyle product. The offerings of Nespresso is the best quality coffee capsules as well as high quality coffee machines. The price of the products are relatively higher than most of its competitors. The premium pricing strategy of the company is targeting the affluent group of customers. The finest green coffee and the selected capsules and innovative machines are mainly targeting the high social class and the buyers with high purchasing power. In spite of this, by utilizing the idea of want of the customers the company is holding 15% of the global market (Brem, Maier Wimschneider, 2016). Customer preferences Product Coffee capsules made by Nespresso have its own standard and has set its own bench mark in the category of coffee capsules (Bhatta, 2011). In spite of the fact that Nespresso came into the scenario with its line of coffee powder., its smart move into the capsule section has earned it its name and given it an entirely different image in the coffee market. The key thought behind working on the coffee capsules was related to making something for the coffee machines of unique taste unlike the coffee powder and ensuring that the fragrance of the coffee does not leave the coffee. In such a case, the coffee capsules were made by the association with a point of view of making something suitable for single use with each capsule having their unique flavors stored (Peppers Rogers, 2011). While earlier coffee machines were obliged to the shops, the present instance of owning coffee machines could be seen in every family with most of them asking for that alliance allowing them in setting up their outlets. While portraying the product on three layers, the center product is, truly, the coffee capsule that is hugely improved than the powdered coffee as the capsules don't lose their flavor and in like manner, help in offering the coffee with an upgraded fragrance enhancing ones experience of having it (Baek, JeeHee, Bang, Han Na, Kim, EunJeong, 2012). The products are grouped according to the grade of the materials used and their impact on the human body. The lifecycle of the product can be seen when we check the movement of the product (Navarro, Tiwari, Turner, 2013). In any case, as coffee machines wound up being logically understood, the other rival associations on the other hand started making substitute things for the coffee machines that took after Nespresso's coffee capsules. Market identification: Nespressos target market can be identified as the affluent group of the customers. The company is mainly targeting the coffee lovers in the global market. According to the market research of the company it can be identified that the majority of the customers of the Nespresso products are the females. Most of the customers of the offerings of Nespresso are the middle-aged persons, mainly belonging to the 30 to 50 years of age group. Moreover, target customers of the Nespresso offerings are the higher income group. The company does not have any global boundary. The customers of the company are the people who possess a psychology of aristocratic behaviour. The brand Nespresso is one of the pioneers in the coffee business and the development of the coffee capsules has proven to be one of the most important accomplishments (Virn, 2008). The examination of the internal and external environment of the company reveals the special setting force which helps the management to plan their way ahead. With the aid of this practice the managers do get firm belief that they are working for the betterment of the product and also keeping intact the image of the brand itself. The examination of the external factors does help in keeping the relationship intact among the customers and the company. It has been seen that Nespressos progress in the growing days is also continuing to grow the client base. Market orientation As opined by Janiszewska Insch, (2012) marketing oriented companies focus on the customer needs and for them the opportunities arise from the changing needs of the customers or market. As stated by Tapp Spotswood, (2013) the marketing orientation of the company can be identified as consumer focused. The Nespresso has reviewed the food habit of the upper class people and identified the popularity of coffee within that group. Hence, they introduced best quality coffee capsule product in their product line with a premium pricing strategy. On the other hand, the marketing orientation of the company may also be identified as product oriented. The company claims that the quality is their passion (Brem, Maier Wimschneider, 2016). Hence, in the marketing strategy of Nespresso, the promotion of the quality of the coffee capsules acquires a great extent. The most important reasons of Nespressos success can be identified as marketing to the right folks and providing a genuine product. Nespresso has rightly identified the upscale customers as their target and providing the best quality product by making justification with the announced price level. Market competitiveness: The competitive issues: High price: The product has been priced scarcely higher than its competitors (Bloodgood Katz, 2004). Compromising in the aspect of quality can cause the brand to lose its clients, as it would suggest that the brand is wheeling and dealing on its quality. In such a case, looking over is a way that will be betterment for the brand quality. The concern on that has been set for prospects for growing advantage in the long run (Ferran, n.d.). As opined by Janiszewska Insch, (2012) the issue of strict competition cannot be ignored by a company which is operating in a market for a long time. In the case of Nespresso, Nestle is facing the same competitive issue. The coffee capsule product of Nespresso is facing huge competition from the coffee bin industries worldwide. The name of Senseo, Tassimo, Keurig and many others can be discussed in this regard. Limited distribution channel than the competitors: On the other, hand the issue of limited distribution channel cannot be ignored. As mentioned by Baek et al., (2012) the coffee capsule product of the company is not being available to the large extent of customers due to its lack of required distribution channels. The coffee capsules of Nespresso are not available in all outlets of similar products. Moreover, as the company is targeting only the upscale consumers, the product is only available in the official website, boutiques and the well-known departmental stores of the city areas. Furthermore, as mentioned by Brem, Maier Wimschneider, (2016) the product is hardly available in the markets outside the USA. Thus, it is reducing the customer response of the product. Competition with the substitutes: In addition, as opined by Alvarez, Pilbeam Wilding, (2010) tea can be a great substitution threat to the market of the coffee capsules of Nespresso. Tea is a greatly popular drink worldwide. Not only the aristocrats, but also the middle and low-income groups like to have tea. Moreover, the companies, which are operating in the tea market, have made themselves available to almost all level (income groups) of customers. Unlike Nespresso, their product is affordable for all income groups. Barriers of entry: However, the barriers of entry have to be discussed in this regard. The company is enjoying a huge economy of scale. Moreover, the startup cost will be huge for the companys trying to enter in the market. They have to compete with the economy of scale of the company. Moreover, the governmental issues cannot be ignored. The company is facing issues with the restricted recycling potential of the single-serve aluminum pods. As mentioned by Alvarez, Pilbeam Wilding, (2010) the company has not followed any any recycling programs outside of a few parts of Switzerland. It has made government involve in the business process of the company. Hence, the companys 38-point list of commitments is dedicated to fight this issue. The new entrants have to keep on mind these environmental regulations. On the other hand, the product and the technology of the company are of high quality and upscale. It will create a great barrier to the new entrants in the selected market. A barrier of entry to this cof fee market can be identified the product differentiation. Not a many company is providing the same quality product of the Nespresso. However, there are a number of companies, which are offering the customers the same pattern of product and in mush lower price than that of Nespresso. Market Segmentation Segmenting and targeting issues: If the market segmentation of the coffee capsule of Nespresso can be done, it can be noticed that the majority of the customers are coming from the affluent group. On the other hand, the company is getting the more customer base from the females. Moreover, this particular product of Nespresso can be identified as a popular drink among the middle age group. Now, it can be identified as a segmenting issue of the company. The company is targeting a very small range of coffee consumer in the world. It is reducing the potential profit level of the coffee capsule product of the company. The company needs to enhance its boundary of the target group. As mentioned by Brem, Maier Wimschneider, (2016) the target market of Nespresso is really narrow and high standard. It is restricting the huge customer base in the middle-income group of the global coffee market. As opined by Alvarez, Pilbeam Wilding, (2010) the company is deliberately targeting the consumers who are serious about their coffee. As mentioned by Brem, Maier Wimschneider, (2016) Nespresso machines are quite expensive- some are upwards of $800. The target market of the company may be providing it a tag of upscale drink, but it is limiting the profitability of the company. The company needs to increase the brand awareness among the potential customers and increase the market segment of the products. Market Positioning: The product has been made considering the necessities to be included in the complete pack. In such a case, the IMC has been achieved with a viewpoint to push the product among these circles. The progression has been done transversely over various channels that give the affiliation an ideal approach in managing regular interact with the goal customers (McDermott, 1998). The web progress goes for portraying the diverse flavors that the product offers; the structure that is related here is along these lines an arrangement of division from its adversaries. The brand goes for portraying to the customers that it can give the customers a comprehensive course of choices for flavors that are not given by the contenders. In such a case, the customers are additionally managed to go for the products, as they do not think much about spending more for a unique product that in like way gives the customer such a course of choices (Bejou Palmer, 2005) The positioning issues: As discussed by Baek et al., (2012) the positioning of a brand depends on a number of issues or variables. However, most importantly, the variables like, price level and product quality determines the brand positioning of a product. Figure 1: Brand position of Nespresso (Source: Alvarez Pilbeam Wilding, 2010) Here, in the above provided graph, it can be identified that the brand position of Nesspresso is high in both the quality and price benchmark. As mentioned by Alvarez, Pilbeam Wilding, (2010) in the case of the USA market, the company holds 7% market share. On the other hand, the luxury image of the brand has also positioned it to the higher range in the positioning map. It may become a threat for the companys profitability. As mentioned by Baek et al., (2012) with the global trend of economic slowdown, the rate of disposable income of the consumers is decreasing. In the cases of these life style products like coffee, this is hugely affecting the market. The company is creating a tag of upscale product, which is hurting the potentiality of the brand in the popular market. Hence, the company needs to acquire the market that has not been reached yet. For this, the company has to compromise with its price level. The company may launch small quantity of the product in a lower price and promote it as a product for everyone. It will help the company to reach the previously un-approached group of customers and thus get a better position in the brand-positioning map. Moreover, if the company can win the heat of this potential customer group and utilize the want factor, it will surely provide better level of customer base in the future. Conclusion Nespresso is having a reasonable relationship today and their product, the coffee capsules have correspondingly been preferred by the customers to a great extent proving it productive to an astounding degree. The product was initially dispatched to an area for the coffee machines in the shops. In such a case, it was a business product and meant for a particular customer base. Regardless, the rising occupations gave some people their very own coffee machines and like this; the product saw a positive turn in its game-plans. Consequently, it changed its status to a client product. This move brought up in the game-plans recommended that the product is now something indicated to be used by all brining more and more challenges for the business divisions working with it. In such a case, the product required a suitable moving structure that would help it in keeping up its place in the market place. All the USP of Nespresso has assisted in keeping up the product quality while helping in retai ning the division and uniqueness of the product from the ones offered by the competitors. References Alvarez, G., Pilbeam, C., Wilding, R. (2010). Nestl Nespresso AAA sustainable quality program: an investigation into the governance dynamics in a multià ¢Ã¢â€š ¬Ã‚ stakeholder supply chain network.Supply Chain Management: An International Journal,15(2), 165-182.https://dx.doi.org/10.1108/13598541011028769 Baek, JeeHee, Bang, Han Na, Kim, EunJeong,. (2012). The Effect of Brand Identity represented in Store Identity Elements on Brand Attitude and Purchase Intention - Focusing on Domestic Capsule Coffee Machine Stores -.A Journal Of Brand Design Association Of Korea,10(1), 25-36.https://dx.doi.org/10.18852/bdak.2012.10.1.25 Bejou, D. Palmer, A. (2005).The future of relationship marketing. New York: Best Business Books. Bhatta, K. (2011). Customer Behavior and Preferences: A Survey Report.Banking J,1(1).https://dx.doi.org/10.3126/bj.v1i1.5145 Bloodgood, J. Katz, J. 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(2013).Improving product lifecycle management implementations by applying 'lean' principles.International Journal Of Product Lifecycle Management,6(4), 357.https://dx.doi.org/10.1504/ijplm.2013.063212 Peppers, D. Rogers, M. (2011).Managing customer relationships. Hoboken, N.J.: Wiley. Tapp, A. Spotswood, F. (2013). From the 4Ps to COM-SM: reconfiguring the social marketing mix.Journal Of Social Marketing,3(3), 206-222.https://dx.doi.org/10.1108/jsocm-01-2013-0011 Tweedale, A. (2016). Systematic review for pre-market risk assessment.Environment International.https://dx.doi.org/10.1016/j.envint.2016.06.028 Virn, M. (2008).Gaming in the new market environment. Basingstoke [England]: Palgrave Macmillan. Zweimller, M., Winter-Ebmer, R., Weichselbaumer, D. (2008). Market Orientation and Gender Wage Gaps: an International Study.Kyklos,61(4), 615-635.https://dx.doi.org/10.1111/j.1467-6435.2008.00419.x